Peter Henriksen

Track record

25 years in financial services — building and leading product and digital organizations across complex Nordic and cross-functional environments.

Professional experience

Jan 2026 —

Independent

Solrød Strand, Denmark

  • Advisory work on digital platforms, product organizations and transformation.
  • Exploring permanent leadership roles in the same areas.

Aug 2024 — Dec 2025

Head of Digital

Nordea Pension, Copenhagen

  • Responsible for digital platforms, web, CRM, integrations and MarTech. Led the platform stream during the carve-out and migration from Topdanmark, with responsibility for roadmap, governance, delivery model, dependencies and vendor management. Direct leadership of web, integration and Salesforce teams.
  • Built and led teams in Denmark and India across platforms and integrations.
  • Led the platform stream and established the delivery structure from scratch under pressure.
  • Vendor and external partner management.
  • Programme management of the remediation programme, with governance, dependency management and executive reporting — CTO as sponsor, CEO as chair.

Nov 2020 — Aug 2024

Digital Development Director — Head of Digital Solutions

Danica, Kongens Lyngby

  • Responsible for the overall digital agenda across B2C and B2B platforms, customer and advisor journeys, and digital products. Line responsibility for Chapter Leads, and overall budget and delivery responsibility for six teams across four locations.
  • Led the Next Gen transformation and built the product setup, operating model and delivery structure.
  • Digitalized core flows and implemented AI and RPA with documented impact on customer experience and operating costs.
  • Vendor and external partner management.
  • Drove the integration with Danske Bank and established a unified cross-platform view.
  • Established an omnichannel platform and design system across web, mobile and advisory flows.

Dec 2018 — Nov 2020

Chief Product Owner & UX Lead

Danica, Copenhagen

  • Owner of strategic roadmaps for customer-facing digital platforms and, at the same time, Programme Manager for the Next Gen transformation.
  • Responsible for roadmap, prioritization and coordination across the involved delivery streams.
  • Integrated UX and UI as a core part of product development rather than a separate discipline.

May 2018 — Dec 2018

Digitalization & Customer Universe Manager

Santander Consumer Bank, Hvidovre

  • Defined the digital direction for customer platforms and ensured consistency across channels.
  • Developed new digital services together with fintech partners and senior management.

Dec 2014 — Dec 2018

Digital & SoMe Manager

SEB Denmark, Copenhagen

  • Responsible for SEB's digital, web and social media strategy in Denmark.
  • Led cross-national teams in Denmark, Kyiv and Malaysia, working closely with headquarters in Stockholm.

Mar 2005 — Dec 2014

Online & Web Manager

SEB Pension, Copenhagen

  • Responsible for digital channels and online presence for pension customers.
  • Developed web platforms and customer communications with agencies and international teams.

Sep 2000 — Mar 2005

Project Manager & Marketing Manager

Topdanmark Forsikring og Pension

  • Led digital initiatives for corporate pension schemes and ran business development projects, including ownership of the company website.

Education

1997 — 2000

MSc, cand.merc. SOL

Strategy, Organisation and Leadership · Copenhagen Business School

1992 — 1995

BSc, HA (alm.)

Economics and Business Administration · Copenhagen Business School

Competencies

  • Digital service and customer experience
  • Digital transformation and operating models
  • Organisation and capability leadership
  • Product, platform and roadmap leadership
  • Self-service and omnichannel platforms
  • Customer journey transformation
  • AI, automation and RPA
  • Agile, Scrum and Kanban

Languages

  • Danish Native
  • English Full professional proficiency
  • Swedish Professional working proficiency
  • Norwegian Professional working proficiency