The cases
- 01Platform migration and carve-outNordea
- 02Scaling the digital organizationNordea
- 03Remediation programmeNordea
- 04Next Gen transformationDanica
- 05Claims transformation with AI and RPADanica
- 06AI-driven customer insightDanica
- 07Netpension and PensionsStartDanica
- 08Mobilpension for iOS and AndroidDanica
- 09Integration with the Danske Bank ecosystemDanica
- 10MarTech and third-party health platformDanica
- 11Advisor tools and advisory flowsDanica
- 12Momo — a moonshotSEB
Nordea Pension
2024 — 2025 · Head of Digital
Nordea Pension was carved out of Topdanmark while rebuilding critical digital capabilities and keeping customer-facing platforms and integrations running.
-
Aug 2024 — Dec 2025 · Head of Digital
Platform migration and carve-out
I led the platform stream — web, CRM and integrations — with contract and provider responsibility for Scalepoint, Salesforce, Genesys, Bloomreach and the integration layer. Roadmap, prioritization and delivery structure were established along the way, and the platforms had to keep running after separation in a setup where strategy kept shifting.
- My role
- Head of Digital · platform stream owner
- Outcome
- Platforms ran independently after separation, with roadmap, prioritization and delivery structure in place.
- Programme management
- Enterprise architecture
- Omnichannel platforms
- Salesforce FSC & Marketing Cloud
- Scalepoint
- Genesys
- Middleware & integrations
-
Aug 2024 — Dec 2025 · Head of Digital
Scaling the digital organization
The area went from five people to three teams with ten in Denmark plus twenty in India, across web, Salesforce and middleware — the capability needed to support the carve-out, the migration and ongoing platform delivery at the same time. Part of it was migrating from on-premise to cloud, including the contact centre.
- My role
- Head of Digital · organizational build
- Outcome
- From five people to three teams — ten in Denmark, twenty in India — across web, Salesforce and middleware.
- Organizational development
- Team development
- Agile management
- IT strategy
- Cloud migration
-
Jan 2025 — Nov 2025 · Programme Director
Remediation programme
After migration, significant issues in the policy administration setup affected customers and operational stability. The programme ran with the CTO as sponsor and the CEO as chair, and had visibility across Nordic leadership. I was brought in to restore structure and momentum across more than 30 specialists in six workstreams, re-establishing direction, executive transparency and coordination.
- My role
- Programme Director · 30+ specialists, six workstreams
- Outcome
- Direction, executive transparency and coordination restored; the programme regained control and executed the remediation.
- Programme management
- Governance
- Dependency management
- Stakeholder management
- Executive reporting
Danica
2018 — 2024 · Head of Digital Solutions, Chief Product Owner
Danica moved from fragmented initiatives to scalable product teams and coherent omnichannel journeys following the acquisition of SEB Pension, while insourcing data, UX/UI and strategic capabilities.
-
2019 — 2024 · Programme Manager, then Head of Digital Solutions
Next Gen — digital transformation programme
A five-year programme from legacy platforms to modern digital platforms and a product organization. Digital direction was defined across platforms, architecture and data; product setup, governance and prioritization established; and an approach to segmentation and personalization built into the customer journeys.
- My role
- Programme Manager from the early transformation phase through implementation — direction, governance, prioritization, and translating all of it into concrete setup and delivery.
- Outcome
- Legacy platforms replaced by modern digital platforms and a product organization that outlasted the programme.
- Programme management
- Product operating model
- Enterprise architecture
- Product strategy
- React
- Middleware & integrations
-
Mar 2023 — Mar 2024
Claims transformation with AI and RPA
Claims handling was heavily manual and operationally complex. It was rebuilt on the new web and native platform with automated workflows using AI and RPA, reducing manual handling and operating costs while improving customer satisfaction — turning claims into a fully digital operating model.
- My role
- Head of Digital Solutions
- Outcome
- A simpler operation, significantly reduced manual handling, lower operating costs and improved customer satisfaction.
- AI adoption
- RPA
- Operating model design
- Customer journey design
- Self-service platforms
-
Oct 2023 — Jan 2024
AI-driven customer insight
Moving AI beyond experimentation and into everyday product delivery. LLM-based analysis of CES feedback and customer comments surfaced recurring friction points across journeys, and the insights became an integrated part of backlog refinement and prioritization.
- My role
- Head of Digital Solutions · AI adoption lead
- Outcome
- LLM-based customer insight became a standing part of backlog refinement and prioritization.
- AI use case identification
- AI operationalization
- Explaining AI to non-experts
- Product strategy
-
Feb 2021 — Feb 2022
Netpension and PensionsStart
Core platform and onboarding, migrated from legacy to a modern, device-agnostic platform with a focus on scale and personalization. A component and design system was implemented as part of the work.
- My role
- Drove platform and onboarding flows, connecting data, CX and platform into one setup.
- Numbers
- Around 50,000 monthly logins. PensionsStart reached 3,100 users at a customer effort score of 5.5.
- Digital transformation
- Self-service platforms
- Personalization
- Design system
- React
-
Dec 2018 — Apr 2019
Mobilpension for iOS and Android
Danica's first modern mobile platform, delivered from ownership through implementation and launch. Mobile-first self-service and advisory, integrated with Netpension, laying the foundation for the mobile-first strategy.
- My role
- Defined product direction, roadmap and setup, and drove development across product, design and engineering.
- Numbers
- Around 30,000 monthly users.
- Product direction
- User experience
- React Native
- iOS
- Android
-
Sep 2022 — Apr 2023
Integration with the Danske Bank ecosystem
I took over an initiative that had stalled and led it to production, extending Danica's presence into Danske Bank's mobile bank with insurance and health services. Customers got a cross-group financial overview, and pension services reached many who rarely open their pension app.
- My role
- Programme lead · took over a stalled initiative
- Outcome
- Live in Danske Bank’s mobile bank, giving customers a cross-group financial overview.
- Programme management
- Enterprise architecture
- Stakeholder management
- Middleware & integrations
- iOS
- Android
-
2021 — 2024
MarTech transformation and third-party health platform
Two platform moves that widened what the customer journeys could carry: a new marketing automation platform (SAS360) for personalization, automation and data activation across platforms; and an external health platform integrated into Netpension and Mobilpension via SDK and SSO.
- My role
- Head of Digital Solutions
- Outcome
- SAS360 in production for personalization and data activation; external health services live in Netpension and Mobilpension.
- Marketing automation
- SAS360
- Data activation
- SDK / SSO
- Architecture choices
-
2019 — 2024
Advisor tools and advisory flows
Digital tools for advisors and customers: flows for investment profiling, onboarding and scheme changes, digitalizing advisory and decision-making across both advisor and self-service paths. Includes Digion as a digital advisory tool and expanded broker solutions with Twoday.
- My role
- Head of Digital Solutions
- Outcome
- Advisory and decision-making digitalized across both advisor and self-service paths, integrated into the platforms.
- Customer journey design
- Advisory flows
- Onboarding
- Broker solutions
SEB
2005 — 2018
-
Moonshot
Momo
A three-month moonshot with the goal of disrupting our own business in the private and corporate pensions market. It produced a new value proposition, a fresh approach to the B2B2C market, and a fully functional end-to-end prototype.
- My role
- Innovation lead · three-month sprint
- Outcome
- A new value proposition for the B2B2C market and a fully functional end-to-end prototype.
- Innovation
- Value proposition design
- Prototyping
- B2B2C
Platforms I have owned
The products behind the programmes — customer-facing and advisor-facing, across web, native and SaaS.
- Netpension PrivatSelf-service for private customers: claims, health, investment universe, insurance changes, KYC. Responsive React, SSO with Mobilpension.
- Netpension FirmaCorporate customers manage their company agreement and employees; brokers see the same view on the agreements they service.
- MobilpensionNative React Native app for iOS and Android with the full self-service toolkit, integrated with Netpension via SSO.
- Mobilbank x Danske BankDanica pension plans surfaced inside Danske Bank's mobile bank, opening pension services to customers who rarely open a pension app.
- PensionsStartOnboarding for new customers, with recommendations to consolidate savings from other providers and signing in the same flow.
- PensionstjekSelf-service and advisor versions for adjusting a pension plan on Danica's recommendation, signed and finished in one flow.
- DigionAdvisor tool for preparing and signing new company agreements with SME customers.
- Pensionbroker (Twoday)Broker solution integrated into the company agreement system, validating new enrollments and changes against each agreement.
How we can work together
As a permanent leader, or as an advisor on a defined assignment — typically when a platform needs direction, a product organization needs building, or a programme has come off track. We start with a conversation about where you are, and you get a short proposal with scope and time before anything is agreed.
Send me a note and we can find out whether it makes sense.